Bluewater is now able to provide support through its own distribution organization throughout Europe, North America & China
Sweden’s Bluewater water purification technology brand has taken over full worldwide distribution of spare parts from Sept. 1, 2014, onward for its residential and light commercial water purifiers.
“This move completes our takeover of the water purification business from Dometic,” said Niclas Wullt, managing director of BlueBlue AB, the Swedish company that owns and markets the Bluewater brand.
BlueBlue AB acquired and integrated two first-class water purification product lines in late 2012 – the premium consumer brand Cleone and the unique Direct Flow water purifiers from Dometic AB. Bluewater’s second-generation SuperiorOsmosis water purifiers have now been successfully launched in Europe, North America and China.
With this latest move, Bluewater is now able to provide support through its own distribution organization in Europe, North America and China for its Cleone, Spirit and Pro water purifiers.
“In line with our global growth strategy, it was important to be able to deliver our customers increased efficiency and ease in ordering everything necessary for our water purifiers from one supplier," Wullt said. "Our goal is to deliver our trade customers industry-leading service by simplifying the spare parts ordering process and ensure they are able to deliver endusers complete satisfaction by always having the most important spare parts on hand.”