Mar 28, 2017

Filhaber to Launch New Book at WQA Event

‘Lead Generation for Water Quality Dealers’ offers industry tips, tools

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Dale “DataDale” Filhaber has launched a new book: “Lead Generation for Water Quality Dealers.” The book will make its official debut at the Water Quality Assn. (WQA) Conference and Exposition.

“Lead generation is never easy,” said Filhaber. “This book will give water quality dealers the tools they need to keep the leads flowing into their pipeline on a continuous basis.”

Filhaber has coached hundreds of business owners, marketing directors and sales managers in creating an integrated lead generation program that covers multiple marketing channels. She is a popular presenter at the annual WQA conference, the author of Pure Water profits blog and a contributor to many industry publications.

“Lead Generation for Water Quality Dealers” focuses on the different options dealers have in terms of prospect lists, media channels, using creative buzz words, developing offers and creating a destination website. The book also provides tips that dealers can use with their staff to create a marketing personae and develop keyword and key phrase strategies.

This is Filhaber’s second book on lead generation. Her first book, “Lead Generation Made Easier,” generated more than 1,000 downloads.

Filhaber will sign books at the WQA bookstore Thursday, March 30, after her presentation on “The Latest Buzz in Lead Generation” at the conference.

For more information on about Dataman Group, visit www.datamangroup.com. For insights on the lead generation opportunities for water quality dealers, visit www.waterprospects.com. For more information, contact [email protected] or 800.771.3282.

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