The European Federation of Bottled Waters has set a goal of collection 90% of plastic bottled water by 2025
The European Federation of Bottled Waters (EFBW) has announced a goal of raising collection rates of plastic bottles from 60% to 90% by 2025, according to Reuters. The group represents bottled water distributors throughout the European Union and aims to reduce the bottled water environmental footprint. While EFBW has not revealed how they plan to reach the goal of a 90% collection rate, announcing their intention is the first step.
The industry goal is to raise collection of polyethylene terephthalate (PET) bottles, in particular. EFBW plans to collaborate with the recycling industry to implement a goal of 25% recycled PET in its water bottles, as reported by European Supermarket Magazine.
“PET drink bottles already achieve the highest recycling rate of any plastic packaging material in the EU,” EFBW said in a statement. “But even one bottle ending up as litter is one too many. It will take a concerted, coordinated effort from many different value-chain actors to drive positive change. EFBW’s members are stepping up to lead the way.”