The two entities will advocate for a natural alkaline-rich diet
Icelandic Water Holdings hf announced its partnership as the official water of the National Brain Tumor Society. Beginning Jan. 1, Icelandic Glacial will work with its various retail partners nationwide to donate proceeds of water sales.
"We are very pleased to partner with the National Brain Tumor Society and are looking forward to building a long-term relationship with this noble institution," said Jon Olafsson, chairman and cofounder of Icelandic Glacial.
Icelandic Glacial water is bottled at the source from the Ölfus Spring in Iceland, which the company says provides customers with natural spring water with a high natural alkaline level of 8.4.
"The National Brain Tumor Society is an organization I hold in high regard for [its] commitment to find better treatments, and ultimately a cure for the disease," said Reza Mirza, CEO of Icelandic Glacial. "It is with great honor that we pledge our help in [its] effort to make an impact."
Together, Icelandic Glacial and the National Brain Tumor Society will help increase awareness of the benefits of a naturally alkaline dies. According to Icelandic Glacial, these include neutralizing acidity and washing acid waste products from cells and tissues, converting free radicals into oxygen, which the body can use for energy production and tissue oxygenation, and enhancing the immune system to maximize the body's ability to fight off disease and heal itself.
"We are truly excited to partner with Icelandic Glacial, distinguished for the purity of its water and unparalleled commitment to corporate citizenship. Working together, we will bring real hope to the children and adults who are afflicted by this disease," said Kevin Courtney, chief development officer of the National Brain Tumor Society.