The newest ship from Norwegian Cruise Line announces its transition from plastic water bottles to a more sustainable solution.
Norwegian Encore, the newest ship from Norwegian Cruise Line, will carry no plastic water bottles to offer guests when it launches in November.
The 4,000-passenger ship will instead carry actor and activist Jaden Smith’s Just Water. The water is packaged in cartons rather than plastic and has caps made of sugar cane, according to One Green Planet. The company aims to switch its entire fleet over to Just Water by the beginning of 2020, which is expected to eliminate 6 million single-use plastic bottles per year.
“We’ve established a goal to eliminate single-use plastics across the fleet, which is a substantial undertaking,” said Andy Stuart, the chief executive of Norwegian Cruise Line to the New York Times. “The Just Water container goes as far as technology allows today in eliminating anything not renewable or recyclable in a container that will store water.”
The World Travel & Tourism Council (WTTC), which represents the industry’s private sector globally, called for climate-neutrality by 2050 at its Climate Summit in New York City. The travel and tourism industry accounts for a little more than 10% of global gross domestic product and one in 10 jobs globally, according to WTTC.
The announcement outlined a new program called 0.S.C.A.R.S. to encourage travel and tourism operators to adopt or accelerate sustainability programs and share best practices. The “0” in the acronym is actually a zero, for carbon neutrality goals; the balance stands for “support” of climate strategies; “change,” or do research; “act,” or implement strategies; “recognition” of those doing effective work; and “share,” for collaboration, according to the New York Times.
By 2021, the WTTC plans to establish a turtle logo that a member can use to indicate it has met basic sustainable goals.
Friends of the Earth, which advocates for environmental causes, issues a periodic Cruise Ship Report Card that compares the carbon footprint of 16 major cruise lines. In 2019’s evaluation, Norwegian came in second with a “C-” while half of the cruise companies measured got an “F."
Norwegian said it previously explored allowing passengers to bring their own water bottles on board to refill, but found it was not able to install adequate filling stations.
“We are evaluating the feasibility of that in the future,” Stuart said.
Read related content: