The plastic from one bottle can be used to create approximately two pens
Americans consume more than 48 billion bottles of water each year, with approximately 80% ending up in landfills. Given that each bottle takes between 500 and 1,000 years to biodegrade, this creates a challenge for the planet. A recent survey by Pilot Corp. of America (Pilot Pen), confirmed the primary source of water for the majority of Americans is bottled water, with 90% of respondents consuming an average of three to four bottles per day.
When asked if they ever felt guilty drinking bottled water, more than 70% confessed to feeling pangs of remorse. Pilot Pen discovered 29% of respondents claim to not care about the Earth.
Guilt can be a powerful motivator, so the company assessed the “spectrum of guilt” among bottled water drinkers. More than half admitted to feeling "incredibly" or "somewhat" guilty.
Pilot Pen developed the Bottle to Pen (B2P) Line of writing instruments, which are the world's first pens made from recycled plastic water bottles. The plastic from one bottle can be used to create approximately two B2P pens.
"Although most Americans drink bottled water, they really do feel guilty about it. It's our shared responsibility to be good stewards of our planet and do our part to protect the environment. A simple way to do this is working to recycle more often and using products that leave a greener footprint whenever possible," said Ariann Langsam, director of marketing. "Pilot's B2P line of pens gives consumers the opportunity to use a high quality writing instrument that not only positively impacts the next generation, but makes a clear statement to others about their commitment to the environment."
B2P gel ink pens and B2P ballpoint pens made from 89% and 83% recycled plastic bottles respectively, and they have a water-bottle-inspired barrel design. All of Pilot's B2P pens write smoothly, have vibrant inks and are 100% refillable. The new B2P Colors line features gel ink colors with matching barrel colors.