Jan 08, 2015

Stainless Steel 'Water Flask' Manufacturer Breaks Crowdfunding Sales Record

The company raised 400% more than its $50,000 goal on Kickstarter

Fred Water, Stainless Steel, Water Flask

Startup company Fred Water announced that its Kickstarter campaign sold more stainless steel water bottles than any other company in crowdfunding history. Its flask-shaped water bottle, designed to fit in pockets so people can carry more water more often, gained support from crowd funders on Kickstarter from all around the world – 60 countries in total.

Concluding last week on Dec. 31, 2014, the Kickstarter campaign sold 6,397 refillable stainless steel water bottles from 4,623 backers (an average of 1.3 water bottles per person) with a funding average of $31 (excluding shipping). The project raised $205,116, more than 400% of its $50,000 goal.

“Fred Water continues to set itself apart from traditional beverage companies that exist on a drink-and-toss business strategy,” the company said in a statement. “Fred Water not only supports a healthier lifestyle by promoting drinking more water (including water from free sources), but the company also reduces environmental waste by promoting refills on Fred's bottled water products.”

"The Kickstarter campaign has allowed us to connect with fans in a new way and establish a dialogue with those who share the same guiding principles we have as a company, and its success is proof positive that we're on the right track in terms of mission and product," said Adam Gayner, co-founder and CEO of Fred Water. "We would like to thank every backer that made this project so successful. Fred Water has big plans with our unique approach to solving some of the problems associated with sugar overconsumption and at the same time the issue of environmental waste in the bottled water industry. We're excited to gain this momentum and serve our fans' evolving needs now and in the future."

The Kickstarter campaign gained momentum quickly, thanks to a video featuring Flight of the Conchords' Murray Hewitt (Rhys Darby) and Andrée Vermeulen, with cameos by professional skateboarders Tony Hawk, Aaron "Jaws" Homoki and Chris Joslin; snowboarders Annie Boulanger and Joe Sexton; former New Jersey Devils defenseman Scott Stevens; actress Megan Neuringer; comedians Leonard Robinson and Lance Krall; actor and producer Scott Krinsky; and Eliot Schwartz.

Rapper Lil Wayne, a fan of Fred Water and one on the first to receive a Fred Water stainless flask, appeared at the end of the video. “These celebrity contributions helped the popularity of the successful campaign,” the company said.

Stainless steel Fred Water flasks are available for pre-order at www.fredwater.com.

Photo courtesy of Fred Water