Business

The residential and commercial drinking water treatment industry is an important and thriving industry to be a part of. On this page, learn more about business management tools, marketing tactics, financial management, promotions, acquisitions, new technologies and trends in the industry. Also explore the latest information, advice and tips from WQP's monthly business column here.

Jan 7 2022
While YouTube has emerged as a marketing juggernaut for water quality products businesses, many are also discovering the free video-sharing service…
Jan 5 2022
2022 is destined to be a year of continuing transformation for business. According to Alan Murray, CEO of Fortune Magazine, these changes will be…
Dec 8 2021
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and…
process focused marketing
Image credit: Urupong / stock.adobe.com
Dec 1 2021
Marketing today has been evolving rapidly, especially so in the last 18 months. This calls for a different mindset. This generation has less brand…
Nov 30 2021
The new 2021 Water Quality Association (WQA) Consumer Opinion Study provides valuable information that dealerships can use to structure their…
Nov 30 2021
Editor's Note: Do you know a water treatment dealer who deserves recognition for leadership in the industry, innovative ideas or successful business…
Nov 30 2021
Each fall, Water Quality Products (WQP) surveys its audience on important industry issues, ranging from business growth, market drivers, education…
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