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Dec 1 2019
Each month, WQP profiles a Dealer of the Month, highlighting noteworthy water treatment dealerships both large and small. In the following pages, WQP…
Dec 1 2019
2019 has been an exciting year for the water treatment industry. Technologies are rapidly evolving, dealers are finding new ways to reach their…
Nov 29 2019
Brave Blue World to Premiere in Los Angeles  Brave Blue World, a documentary that paints an optimistic future for water, will premiere Dec. 16 at…
Nov 8 2019
LaMotte Co. Celebrates 100 Years In October of 1919, Frank LaMotte decided to leave his position at DuPont to start a company making pH indicators…
Nov 4 2019
The war for talent has been waging for many years now. Employers across industries report that it is more challenging than ever to attract qualified…
Nov 1 2019
First UV-C LED Product Certified to NSF/ANSI 55-2019 Standard AquiSense Technologies has claimed the world’s first NSF Component Certification to…
Oct 4 2019
We all know that people go online and compare prices. It is easy, painless and people can do it from the comfort of their homes. Without actual model…
Oct 4 2019
Those of us privileged enough to live in first-world nations can turn on a tap with access to a virtually limitless supply of clean, safe water at…
Oct 4 2019
The secret to developing a successful business is mastering process and assembling the right team. One of the largest obstacles for today’s specialty…
WQP is now accepting nominations for the 2020 Young Professionals and Industry Icon award programs
WQP is now accepting nominations for the 2020 Young Professionals and Industry Icon award programs
Oct 2 2019
Read about the 2017 and 2018 Industry Icons and Young Professionals honored in WQP's special Faces of the Industry issue here.  WQP has opened…
Apr 29 2019
Although water treatment companies come in all sizes and shapes, they all need new and repeat customers to survive and thrive. As long as you take…
Feb 25 2019
My parents bought me a 20-year-old Mercedes for my graduation. That was seven years ago. It has been falling apart since I have owned it, but in…
Mast Water Technology Lifetime Achievement Award
Alan Mast of Mast Water Technology received the Lifetime Achievement Award at the 2018 WQAW Convention. Mast passed away in December 2018. Pictured left to right: Jeff Hellenbrand of Hellenbrand Water, Mast, Sam Baron of Maher Water Corp. and current WQAW president.
Feb 25 2019
Wisconsin Association to Host First Capitol Day Michelle Kussow Partner, The Capitol Group Lobbyist, Water Quality Association of Wisconsin [email protected]
Jan 25 2019
Everything you do in business either generates or eliminates revenue.  Let me say that again: Everything you do in business either generates or…
Strategies for dealership branding success
Strategies for dealership branding success
Sep 24 2018
Many dealers ask me how to improve the number of leads that come into their dealership. They are referring to what I call “active lead generation,”…
Dispelling some common misconceptions about the millennial generation
Dispelling some common misconceptions about the millennial generation
Sep 24 2018
Oh, those millennials. The whole bunch of them are lazy, entitled, arrogant and clueless. Whether you are struggling to attract them as customers or…
Mar 26 2018
Manufacturers, and pretty much anyone in business, understand that their revenue follows the 80/20 rule: 20% of their dealers produce 80% of their…
Sep 15 2017
While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good…
Sep 14 2017
Jorge and Courtney Zukoski, left and middle, bought Best Water Solutions from Jorge’s parents, Walt, right, and Myriam, in January 2017. The city of…
Jul 31 2017
The American Water Works Assn. Illinois Section shared an invitation to the Women in Water Book Club, which will discuss “Lean In” by Sheryl Sandberg…
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