Feb 17, 2011

Campus Living Villages Begins Impact Thirst Campaign

Fundraising campaign will benefit non-profit group charity:water

With freezing temperatures gripping the country, many college students are counting down the days to warm, waterfront getaways during spring break. Water is on the mind of the thousands of residents of Campus Living Villages' student housing communities across the U.S. as well, but in a very different capacity. Just weeks into the semester, a variety of student-driven fundraising efforts already are underway with the goal of generating upwards of $20,000 in donations by Earth Day in April. The Impact Thirst initiative will benefit charity: water, a non-profit organization that brings clean and safe drinking water to people in developing nations.

"There are a number of great organizations that support clean water initiatives, but we decided on charity: water because 100% of donations go directly to water projects, and they understand the youth market,” said Campus Living Villages Director of Residence Life Randy DEgner. “Residents can be engaged in ways they are most able through donations, creating their own campaigns and spreading the word through social media."

The Impact program, conceptualized by Campus Living Villages' planning committee as a way to demonstrate the collective power of community involvement, harnesses a volunteer force of approximately 17,500 Campus Living Villages U,S.-based staff and residents. The fundraising target is for each village to collect $1 per resident and for the Campus Living Villages U.S. home office in Houston to raise $3,000 towards the challenge. At this time, several villages, including Woodview Commons at Illinois Central College in East Peoria, Ill., and University Forest at the University of Houston – Clear Lake in Houston, already have hit 100% of their goal and are still generating funds.

With the success of the fall semester's Impact Hunger endeavor, a component of Campus Living Villages' Live, Learn, Grow residence life program, which raised 25,500 lb of non-perishable items for food banks and assistance groups in 28 communities and 13 states, the expectations of both students and staff are high for Impact Thirst. Impact Hunger resulted in 145% of the initial goal, and the 40-person Houston office embarked on a series of team activities, which raised $2,235 and 253 lb of food to benefit the Houston Food Bank's Backpack Buddy Club.