Mar 02, 2015

Canadian Clean Water Initiative Approaches Donation Goal

The program's goal is to raise 25 million days of clean drinking water by March 31

P&G Walmart Canada P&G Children’s Safe Drinking Water

Canadians have demonstrated support of the P&G and Walmart Canada Clean Water program. To date, 20 million days of clean drinking water have been donated to those in need, propelling the clean water initiative to within 5 million days of clean water donated to reach its yearlong donation goal. In February, Canadian actor, father and clean water advocate Jason Priestley rejoined the cause, rallying Canadians in the final push to donate 25 million days of clean drinking water by March 31, 2015.

To help save lives and provide more clean drinking water to those who need it, P&G will donate the equivalent of one day of clean drinking water for every participating P&G household product purchased in Walmart stores or online at from Feb. 19 to March 19, 2015.

The P&G Children’s Safe Drinking Water (CSDW) Program works with a network of partners to distribute P&G Purifier of Water packets, a technology developed by the company to help reduce sickness and death resulting from drinking contaminated water. One small packet turns 10 liters of potentially deadly water into clean, drinkable water. More than 7 billion liters of clean drinking water have been provided by humanitarian organizations around the world using P&G packets, including CARE, PSI, Save the Children and World Vision, helping to save more than 45,000 lives in more than 75 countries.

“I have witnessed the P&G Purifier of Water technology in action in the rural batey communities of the Dominican Republic, and now more than ever I understand the importance of reaching our goal,” Priestley said. “I’ve talked to mothers and fathers and their children too, and I’ve heard their stories of hope. The P&G packets are an incredibly simple and effective solution, and contributions by Canadians are making a positive, measurable impact on the lives of families around the world.”

The success of the Canadian Clean Water initiative reflects the broader achievements of the global P&G CSDW Program. Over the past decade, the program has collaborated with 154 non-governmental organizations, charities and governments to raise awareness and deliver clean water.

“Our goal is to raise global consciousness about the daily struggle for clean drinking water, which affects more than 1 billion people worldwide,” said Allison Tummon-Kamphuis, the P&G CSDW Program leader. “By providing clean drinking water through this partnership with Walmart Canada, Canadians can help be part of the solution.”

“Support for the clean water campaign has been overwhelming so far, and we’re so proud of the contributions made with the help of our customers,” said Lee Tappenden, chief merchandising officer for Walmart Canada. “We also want to let our customers know they can continue to support this initiative by purchasing their favourite P&G household products at Walmart in store or online.”

At the 2010 Clinton Global Initiative, P&G announced its intent to provide enough clean water to save one life every hour in the developing world by 2020. This can be made possible by the delivery of more than 2 billion liters of clean drinking water every year.