May 20, 2013

Canature Announces New Professional Dealer Program

The program is designed to provide independent water dealers with a competitive advantage

Canature Water Dealer Program

Canature North America Inc. announced the launch of the new Canature Professional Water Dealer Program. Designed to provide independent water dealers with a competitive advantage, the program offers a complete line of proprietary water softeners, whole-house filters, specialty systems and drinking water systems. The program offers protected territories plus a wide range of sales, technical and training support — all at competitive prices.

“Dealers will simply not be able to find a program offering comparable value,” said Canature North America President and CEO Don Fettes. “We wanted to keep the program simple yet powerful. Dealers will be able to improve both their top and bottom lines by offering fresh new products with meaningful features that today’s environmentally conscious consumer will value. Our Pro Series softeners and zero-waste RO provide leading-edge technology.”

The high-efficiency Pro Series water softener combines upflow regeneration with optimal precision brining for salt savings of up to 75%. The backwash frequency preset feature for clean municipal water supplies saves as much as 2,000 gal of water per year. Overall, this softener can reduce operating costs by as much as 68%.

The product line also offers dealer-driven features designed to improve ease of installation and reduce service times. A new two-piece cabinet with removable salt tank is just one example of Canature’s design engineers responding to dealer feedback. Dealers can now compete with any cabinet on the market without the drawbacks of heavy salt-filled cabinets.

The Pro Series Program also features certified dealer training, quarterly growth rebates, consumer financing, a "Flex" branding program, turnkey consumer promotions, fun and rewarding dealer promotions, dealer apparel, vehicle and window decals, in-store displays, technical support and a dealer advisory council.