Aug 08, 2014

Chinese Demand for Consumer Water Treatment Systems Projected to Advance

New study shows that demand will increase 17% per year to 26.2 billion yuan in 2017

Chinese Water Treatment Market Trends 2017 The Freedonia Group Inc.,

Demand for consumer water treatment systems in China is projected to advance 17% per year to 26.2 billion yuan in 2017. According to analyst Toni Niu, “Consumers in China are becoming increasingly aware of the need for supplemental water treatment to ensure that even the municipally treated water they consume meets health standards.” Rapid industrialization and economic growth coupled with an insufficient water treatment infrastructure will continue to prompt Chinese consumers’ concerns about water contamination and inferior tap water quality. These and other trends are presented in "Consumer Water Treatment Systems in China," a new study from the Beijing office of The Freedonia Group Inc., a Cleveland-based industry research firm.

Greater awareness of the health and aesthetic benefits provided by water treatment systems will result in double-digit annual growth in demand for these products in China for the foreseeable future. Continuing increases in disposable personal incomes will provide fundamental support for the gains. This elevated purchasing power is boosting market penetration for consumer water treatment systems, especially in urban locales. However, further gains will be limited by the habit of many consumers in China to boil water prior to consumption.

Point-of-use systems (POU) will continue to account for the larger share of value demand due to their greater operational flexibility and lower costs. Sales of POU water treatment systems in China are expected to grow at an annual pace of 16.6% through 2017 to 23.4 billion yuan, accounting for nearly 90% of the overall market. Faster growth will be registered by countertop and under-sink systems, a large share of which use membranes and other filtration technology. However, an increasing share of households are expected to install point-of-entry (POE) systems. Growth in new housing construction spending will support sales of these whole-house water treatment systems, because they are more often installed in newly built homes than in home improvement activities. Moreover, to achieve better water purification results, POE and POU systems are increasingly being utilized in tandem.