Mar 18, 2014

Dow, Haier Reach New Agreement on RO Components

Agreement strengthens cooperation in water purification

Dow Water & Process Haier Filmtec RO Components Agreement March 2014

Dow Water & Process Solutions (DW&PS), a business unit of the Dow Chemical Co., celebrated the first anniversary of its water purification business cooperation with Haier. Meanwhile, a new collaboration agreement between the two parties also was agreed upon — Haier will purchase original U.S.-made residential Filmtec reverse osmosis (RO) components for its high-end residential water purification products.

The residential Filmtec RO components involved in the new agreement are processed from fully automated and efficient production technologies. All specifications of these products measure above international and Chinese standards.

Haier became a partner of Dow’s Filmtec RO Ingredient Branding Program in January 2013, when it was authorized to use the Filmtec RO Inside composite logo for its water filtration products and in its marketing materials.

Haier Group is a strategic partner of Dow Chemical in China, and the two parties cooperate across several business units. In 2009, the two companies co-organized an innovation workshop covering several business areas, followed by the signing of a Memorandum of Understanding on Global Technical Partnership in 2010. In the past year, DW&PS and Haier have partnered in diversified formats in the area of residential water purification. Aside from the latest agreement on Filmtec RO components, the companies also will join in exploring opportunities for cooperation in the area of commercial water purification. Drinking water safety- and sustainability-themed corporate social responsibility campaigns are also under discussion.

There are three flow capacities for Filmtec RO home drinking water membrane elements, which are available in 50, 75 and 100 gal per day flow rates. The RO membranes help remove contaminants that can lead to health risks, and reduce impurities such as calcium, magnesium and iron.

In 2012, Dow was crowned one of the “10 Companies That Are Saving the World” by Business Insider for the development of Filmtec RO technology. In addition, Filmtec ECO won the Aquatech China and 2013 Market Choice award.