Dec 24, 2014

IBWA Reminds People to Stay Hydrated in Winter Months

With dryer air in the winter, people often don’t notice their own moisture loss

The International Bottled Water Assn. (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is important as during the warmer months.

“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” said Chris Hogan, vice president of communications for IBWA. “Bottled water is an ideal beverage choice during and after the holiday season, when the winter air is dryer and people don’t notice their own moisture loss as much as in the summer months. But what we don’t necessarily realize is that cold winter air is much drier than humid summer air. This impacts the amount of moisture our bodies naturally absorb from the environment – both outside and inside heated buildings, which also have much drier air.

“Even though you are not perspiring as much, you can still become dehydrated. Just going about your daily activities in the winter months puts added pressure on a person’s hydration level.

“Bottled water is a smart decision for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating and convenient beverage that provides consistent safety, quality and good taste."

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