Social Media Dos & Don'ts for Dealers

April 8, 2014


Social media is not just a new way of marketing – it’s a new way of working.

Push-pull marketing is the balance between growing your sales and growing your customer base. Whether you are developing a sales lead or a customer lead, you need to be continuously connecting.

Learn how to connect to your customers with presenters Michael Thompson and Tony Meister who will hash out the various social media outlets that will help elevate your dealership’s Web presence, and provide tips and tools for crafting your company’s social media message for maximum effectiveness.


Michael Thompson
Applied Management Group, Inc.

Thompson is a veteran in the water treatment industry with 26 years of experience, during which he has held many pivotal roles from dealership management to regional sales management, including a 14-year tenure with Culligan Intl. He has presented to hundreds of owners, managers, sales people, service techs and support personnel throughout North America, helping to achieve revenue plans in excess of $29 million per year.

Tony Meister
Chameleon Communications, LLC

Tony Meister is the owner and founder of Chameleon Communications, LLC, a communications company that offers corporations creative messages via the use of multimedia and video with the ultimate goal of profitability its clientele. Tony comes from a lineage of entrepreneurs including his father who ran one of the most successful Midwest advertising agencies in the 80s and 90s. His unique background in business leadership and management, coupled with his communication background, offer a distinct advantage to any entity looking to communicate their offerings successfully in the marketplace.