Nov 26, 2012

Emergency Filter Retailer Offers Holiday Charitable Promotion

Eartheasy will donate a water filter to third world countries for each filter purchased


As Northeasterners turn their attention from Hurricane Sandy to holiday celebrations, retailer Eartheasy is offering a promotion on a gift that gives people peace of mind for future disasters. For each purchase of one LifeStraw water filter made through Dec. 1 to 7, the retailer will donate one LifeStraw to disadvantaged people in developing countries.

LifeStraw turns even the dirtiest water into clean, safe drinking water. This is critical during disasters such as hurricanes, earthquakes, tornados and floods, which can result in limited or compromised water systems. 

Safe drinking water is at the top of FEMA's list of things to have in an emergency survival kit, and it appears as if Sandy survivors have taken notice. Sales of LifeStraw water filters doubled since the superstorm hit.    

The filtering tube measures 9 in. long and 1 in. in diameter, and weighs less than 2 oz. It removes virtually all bacteria (99.9999%) and protozoa parasites (99.9%) that can contaminate water, and it reduces turbidity by filtering out particulate matter.

LifeStraw is made of durable plastic, is chemical free and does not require electrical power, batteries or replacement parts. It is powered by user-generated suction, and anyone who can use a drinking straw can easily use it. When used properly, each LifeStraw will filter at least 264 gal of water. This is enough for daily use by one person for an entire year.

LifeStraw is manufactured by Swiss-based company Vestergaard Frandsen. The company originally introduced it as an emergency response tool, and it has been deployed to victims natural disasters from the Pakistan floods to the Haiti earthquake.