Mar 05, 2015

Entering the Commercial Market: Vertical Market Penetration

Wednesday, June 24, 2015

2 to 3 p.m. EDT

Click here to register.

A vertical market is a particular industry or group of enterprises in which comparable products or services are developed and marketed using similar methods, and to whom goods and services can be sold. This webinar will take a look at three of vertical markets within the commercial water treatment sector: restaurants, lodging and convenience stores. Topics covered will include the technologies, applications, situational awareness, possible marketing strategies, tools and training needed to enter these markets.


Michael Thompson, president – Applied Management Group Inc.

Michael Thompson is a veteran within the water treatment industry with 26 years of experience. Within those years, he has held many pivotal roles, from dealership management to regional sales management. During his 14-year tenure with the industry leader Culligan Intl., he led numerous franchisees in developing their sales and marketing strategies, as well as developed and facilitated “best-in-class” sales and technical training. He has presented to hundreds of owners, managers, salespeople, service techs and support personnel throughout North America, helping to achieve revenue plans in excess of $29 million per year. He is a Certified Water Specialist VI and a Culligan Master Service Technician. He has received the Emmet J. Culligan Waterfall Award, Culligan Top Manager Circle Award (2000, 2006 and 2007) and Culligan 10-Year Service Award.