Nov 26, 2013

Ferrarelle USA Signs Deal With DS Waters

Partnership signals greater expansion for Ferrarelle in U.S. home and office beverage delivery market

Ferrarelle USA DS Waters of America Partnership

Ferrarelle USA has partnered with DS Waters of America Inc. to deliver Ferrarelle’s naturally effervescent bottled mineral water nationwide. DS Waters provides bottled water, water filtration and coffee and tea services to more than 1.4 million customers. DS Waters will add 330- and 750-mL bottles of Ferrarelle to its existing portfolio of regional bottled water brands.

This deal comes on the heels of Ferrarelle’s announcement earlier this year of a strategic partnership with Atalanta Corp., appointing it the exclusive importer of Ferrarelle. The partnership was seen as a major step supporting the strong growth path already established for the mineral water company in the U.S. and shows an expanded presence in America.

“The addition of Ferrarelle to the DS Waters’ portfolio heralds a new era for our brand in America," said Ron Salerno, director of Ferrarelle USA. "We are now directly available to an exponentially larger customer base. All across America, consumers who were previously unable to buy Ferrarelle in their local stores can now have it delivered right to their doors. To be chosen by one of the largest home delivery companies in the U.S. is a great source of pride for us and is an important milestone in our continuing expansion in America.”