BRITA SE to optimize its supply chain process

Nov. 20, 2023
The at-home water filtration company plans to implement a new, concurrent planning solution to support its growth through Kinaxis Inc.

BRITA SE, the German-based branch of Brita, announced that it has selected Kinaxis Inc., a supply chain management platform, to help manage its supply chain.

BRITA SE develops, produces, and distributes a wide range of water products for both private and commercial uses. Recently, the company experienced significant growth, which added pressure to its demand planning and operations. With Kinaxis, BRITA SE said that it will achieve end-to-end transparency into the supply chain and improved demand planning capabilities to adapt and respond to any demand changes, faster and with more accuracy.

“BRITA has continued to grow, both in our number of business segments as well as our geographical reach, so being able to understand how disruption in one area could affect the entirety of our supply chain immediately is invaluable,” said Oliver Schilling, group director supply chain management at BRITA SE. “We’re committed to the highest standards of customer service and to our growing business, with the help of both Kinaxis and 4flow.”

With RapidResponse BRITA SE will be able to run multiple scenarios simultaneously, giving its planners the flexibility to react to changes in demand and market volatility. Having these insights will allow BRITA to make smart decisions for its supply chain, faster.

For the implementation of RapidResponse, BRITA SE will work with 4flow, a global supply chain optimization services company and partner of Kinaxis, to support the digitization of the supply chain.

“With our deep understanding of global supply chains and the associated IT infrastructures, we are able to support customers in partnership with Kinaxis, accelerate decision-making and break down silos,” said Dr. Marc Schleyer, partner at 4flow and head of digital practice. “We’re excited to help BRITA with a successful implementation and ensure a sustainable transformation of supply chain operations.”

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