May 23, 2018

Survey Finds Need For Final Barrier Solutions to Water Quality Issues

WQA found the latest J.D. Power survey shows POU and POE are crucial as distribution can carry contaminantes

Study shows water quality filtration essential with distribution errors
Study shows water quality filtration essential with distribution errors

The Water Quality Assn. (WQA) said the latest J.D. Power 2018 Water Utility Residential Customer Satisfaction Study that shows 30% of residential water utility customers indicate having concerns about the quality of their tap water indicates the need for point-of-use testing and, in some cases, further water quality treatment.

Among the 30% who mention a quality problem, 11% cited bad taste, 8% cite scaling/water hardness and 8% cite discoloration, according to a news release from J.D. Power. The rate of consumers indicating a water quality issue is higher than what is typically found in their annual Consumer Confidence Report (CCR), which the U.S. EPA requires every community water system to issue by July 1 of each year.

“This study emphasizes the need for consumers to understand that even when the quality of water at their local treatment facility meets or exceeds government standards, there can still be issues when it reaches the faucet,” said WQA Executive Director Pauli Undesser. “That’s why water treatment solutions in the home may be needed to provide a final barrier solution.”

EPA’s Safe Drinking Water Act requires municipalities to test water supplies from once to several times per year, depending on the potential contaminants and size of the population served. However, most of these tests are not designed to monitor the water quality in the pipes that transport water to residents’ homes.

“If your CCR states the water in your community is safe, but it still tastes or smells bad, you might want to do further testing or treatment,” Undesser said.

That is not to say the CCR is unimportant. WQA urges all consumers on municipal or community water supplies to examine the report because it provides recent test results about what contaminants may be in their water. However, a national study conducted last year on behalf of WQA found that 62% of households across the U.S. either did not receive or did not know if they received their community’s CCR.

Point-of-use and point-of-entry drinking water filtration and treatment products – treating water at the tap or whole house – can help address aesthetic and contaminant concerns. Find certified products by WQA, an accredited third-party certifier and testing laboratory, addressing the quality problems mentioned in the report and other contaminant and aesthetic concerns through the Find a Certified Product Tool on