Sep 17, 2012

HaloSource Announces Commercial Entry Into Brazil Through Partnership With Pentair

Pentair to market and sell HaloPure Water Pitcher and replacement cartridges throughout Brazil.

HaloSource Pentair Drinking Water Water Filter

HaloSource has entered into a strategic partnership with Pentair to market and sell its HaloPure water pitcher and replacement cartridges throughout Brazil. Over the next three years, Pentair will offer the co-branded point-of-use devices through its retail and wholesale channels in the Brazilian market.

The partnership will add HaloPure technology to Pentair’s product offering to eliminate bacteria and viruses, providing safer drinking water for the consumer. Pentair is a global diversified industrial company headquartered in Minneapolis, with sales of $3.5 billion in 2011. Pentair employs more than 15,000 people worldwide.

According to Verify Markets’ 2012 report on global water treatment, the Brazilian market was the largest global residential water treatment market in Latin America in 2011, with estimated revenues of more than $200 million. Consumers will find HaloPure-powered pitchers in Brazil starting in the fourth quarter of 2012.

“We are excited to mark our commercial entry into Brazil with Pentair," said Martin Coles, CEO of HaloSource. "Our shared core values and complementary capabilities will deliver enhanced quality for drinking water to the people of Brazil.”

“We look forward to taking these products with HaloPure technology to market," said Sam Karge, vice president of global marketing for Pentair. "This unique media will provide additional benefits we have not yet been able to claim in this region. This provides a great way for Pentair to utilize the unique HaloPure technologies in a variety of applications in this strategic region for us.”