The initial launch is targeting Chile, Peru and Colombia
HaloSource Inc. announced its partnership with Jarden Consumer Solutions, a wholly owned subsidiary of Jarden Corp., a global Fortune 500 consumer goods company, to launch a line of Oster drinking water pitchers powered by HaloSource’s HaloPure water purification technology. This announcement gives further detail to the announcement on June 26, 2013, of a partnership with H20 Intl. and "a major Fortune 500 company."
The Oster brand is one of the leading brands in Latin America, and the initial launch is targeting Chile, Peru and Colombia, marking the first commercial deployment of HaloPure water disinfection technology in Latin America. The Oster brand’s distribution strengths include hypermarkets, department stores and warehouse club stores.
By 2018, the point-of-entry/point-of-use (poe/pou) water filtration and purification industry is expected to reach $16 billion in global sales, according to a 2012 report by Verify Markets.
The HaloSource product delivers fresh-tasting water and eliminates waterborne viruses and bacteria by 99.9% while preventing bacterial recontamination, keeping treated water fresher for longer.
HaloPure drinking water technology is registered by the U.S. Environmental Protection Agency and by China's Ministry of Health and has met or exceeded all appropriate Brazilian standards of the National Institute of Metrology, Standardization and Industrial Quality. HaloPure also meets NSF/ANSI Standard 42 and has received the Water Quality Assn. Gold Seal.
“HaloSource’s focus and core business is innovation in the chemistry of water purification. Our dedicated team of scientists, microbiologists, chemists and engineers work to deliver on the company’s mission of making water better and to provide clean chemistry, which makes water safe for millions of people across the globe," said Martin Coles, CEO of HaloSource. “Our launch in Latin America is further validation of our strategy of being the distinctive chemistry inside the devices of market-leading partners around the globe. We provide differentiated and relevant technologies and solutions to our partners that help them to deliver to their customers, best-in-class water disinfection products.
“Jarden Consumer Solutions has a hugely successful track record of growing and launching consumer products and brands by understanding consumer needs and utilising its well-established distribution channels through its global network. Jarden is a world-class partner and we look forward to expanding our relationship and market reach with them.”
“For over half a century, families have trusted Jarden brands and products in their homes and we knew that in entering the water pitcher market we would need to provide our consumers with an attractive, affordable, portable and safe device that they could trust to meet the drinking water needs of their families," said Andrew C. Hill, president and CEO of Jarden Consumer Solutions. "HaloSource’s germ-killing, patented cartridges and media would give us a differentiated product to help support the health of our consumers and their families. Early feedback from the field has been extremely positive about our new Oster water purification pitcher with an LCD indicator that reminds busy families when it is time to change the HaloPure cartridge.”