Nov 28, 2012

HaloSource & Tupperware Collaborate on New Water Purifier

Gravity-based device will first be launched in India

halosource tupperware water purifier

HaloSource Inc. has entered into a development and production agreement with Tupperware Brands Corp. to provide its patented HaloPure technology in cartridges for Tupperware’s new line of gravity-based water purifiers, which will be initially launched through Tupperware India.

HaloSource and Tupperware Brands spent more than a year developing customized cartridges for the devices that incorporate HaloPure drinking water disinfection technology, which reduces waterborne viruses and bacteria. The modular design will allow for flexibility of performance, depending on the various water quality conditions found around the world.

This agreement with Tupperware Brands, which sells multiple brands through its global independent direct sales force of 2.7 million, will allow HaloSource to further deepen its presence in the water purification market.

“Tupperware is a major consumer brand with solid distribution across the world. We are very excited to be working with a company with such high quality standards and market reach,” said Martin Coles, CEO of HaloSource. “The addition of our HaloPure technology will allow Tupperware to deliver safer drinking water at an affordable price. This alliance represents our shared values and common goal of making a real difference in the lives of others.”