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Tradeshow focuses on nutritional, enhanced, functional and other innovative healthy drinks
World Tea Media is launching Healthy Beverage Expo, a new tradeshow dedicated to supporting and fueling the healthy drink segment of the beverage market. Buyers, distributors and retailers can preview and compare an extensive range of beverages, explore newly launched products, source vendors, participate in exclusive taste test competitions, hear from top imbibe experts, establish key relationships and evaluate opportunities to capitalize on this fast-growing segment. The event will take place June 7 to 9, 2013, at the Las Vegas Convention Center, and is scheduled to be co-located with the 11th annual World Tea Expo, also organized by World Tea Media.
"Consumers are demanding healthy beverages in the marketplace, and retail sales of these drinks — whether nutritional, functional or enhanced—are climbing," said George Jage, founder and director of World Tea Media. "In fact, the North American healthy beverage market is just as healthy as the drinks themselves, and there's no sign of this segment slowing down. Fortunately, Healthy Beverage Expo delegates can learn how to make the most of this segment. We'll focus on product innovation, cutting-edge ideas, sales strategies, trends and new distribution channels — all the various ways these healthy beverages can take on the world."
The Healthy Beverage Expo will focus on numerous types of drinks, including bottled water, dairy, juice drinks, sports and nutritional beverages, energy drinks and "shots," herbal extracts and other alternative products that are beneficial for consumers. Conference delegates include beverage buyers, distributors and retailers, as well as food service professionals, independent merchants, product developers, health practitioners, dieticians, scientists and other decision makers. Educational sessions will cover such topics as beverages and health and wellness, marketing to consumers, developments with ingredients, drink additives, up-and-coming trends, healthy drinks and the school system, intelligence on sales and distribution and other significant topics.