This week, the International Bottled Water Assn. (IBWA) released the latest numbers on bottled water sales and consumption in 2014. The data is positive for the bottled water industry – once again, they show that more people are buying and drinking bottled water.
According to a press release, bottled water sales are expected to total $13 billion in 2014, a 6.1% increase from 2013. Bottled water’s share of market also has increased – from 14.4% in 2009 to 17.8% this year. In fact, Beverage Marketing Corp., which compiled the data, believes that bottled water will outpace carbonated soft drinks to become the No. 1 selling bottled beverage in the U.S. by 2016. IBWA Vice President of Communications Chris Hogan noted in the press release that bottled water already outsells soft drinks in 17 cities.
These numbers are no big surprise – many people in the U.S. are becoming increasingly health conscious, meaning they are more likely to choose a healthy beverage like water instead of sugary soda. Consumers also are becoming more conscious of the quality of water they drink, so bottled water – which is required to comply with strict Food & Drug Administration regulations for quality – is a safe and healthy option when on the go.
What is your opinion on the increasing popularity of bottled water? Let us know in the comments, or send us an e-mail at [email protected].