A vertical market is a particular industry or group of enterprises in which comparable products or services are developed and marketed using similar methods, and to whom goods and services can be sold. When looking to expand your business into the commercial water treatment sector, defining and targeting vertical markets is a key strategy.
Join WQP on Wednesday, June 24, at 2 p.m. EDT for a complimentary webinar that will take a closer look at three commercial vertical markets: restaurants, lodgings and convenience stores. Presenter Michael Thompson of Applied Management Group Inc. will cover the technologies, applications, marketing strategies, training and more that dealerships need to consider when targeting these markets.
For more information, and to complete the free registration, visit www.wqpmag.com/entering-commercial-market-vertical-market-penetration.