Research led by the Good Housekeeping Research Institute has found that Zero Technologies, developers of dual ion exchange tap water filtration pitchers and dispensers, removed more pharmaceuticals and chemicals than Brita and PUR.
Independent testing found ZeroWater's 8-cup pitcher removes the highest percentage of 15 common tap water contaminants that are unregulated, including BPA, ibuprofen, DEET and more. The research appears in the March issue of Good Housekeeping.
"We know pharmaceuticals are in our tap water, and that they can be dangerous. Unfortunately, this is an area that has been largely overlooked by regulators. This research is exactly what is needed to move Washington towards creating safety standards for pharmaceuticals," said Doug Kellam, CEO for Zero Technologies. "The research also reveals what most people don't realize: that really good filtration is available without having to spend a bundle. Recent technology innovations enable filtration performance on par with expensive built-in systems. At ZeroWater, we are proud to be on the leading edge of these advances in order to make excellent filtration available at a reasonable cost."
In addition to this new research, ZeroWater has received certifications from other third-party organizations. ZeroWater is the only filter pitcher to receive NSF Intl. certification for chromium-6 and lead reduction, and it has received recognition from the Water Quality Assn.