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Water quality is in the news now perhaps more than ever before, and the public is taking note. Federal and state laws require that communities provide safe drinking water for residents, but new research continues to emerge that seems to suggest that in many cases, while this water legally meets current standards and regulations, it may not necessarily be safe.
An article by Charles Duhigg in the Dec. 16, 2009, issue of The New York Times revealed the following worrisome data:
A report by the Environmental Working Group (EWG), which provided the data for the newspaper article, found that 316 pollutants have been detected in tap water, more than half of which are not subject to regulation.
Still, efforts to tighten the SDWA are met with opposition from lobbying groups representing industries that would face costly measures to reduce pollution, as well as from citizens who resist change because they do not believe water that is classified as legal could be harmful to their long-term health.
The EWG recommends home filtration as an additional measure to protect consumers. Their website contains a detailed guide that allows consumers to find a water treatment technology and product suitable for their specific local water quality, and the Water Quality Association wrote a letter to the editor of The New York Times in response to their coverage of water quality, emphasizing the importance and availability of home filtering systems.
While public awareness is increasing, as a water treatment professional, your public presence should also be increasing. Significant change in federal regulations is unlikely to happen soon, while more efficient and effective treatment technology is continually evolving. As concerned consumers will be actively seeking ways to improve their water quality, there has never been a better time to position yourself as a resource for treatment knowledge and a provider of treatment solutions.
Here are some ideas to increase your public prominence: