After three years of droughts, Cape Town, South Africa, has set Day Zero—the day the town runs out of water—for April 21, 2018. Cape...
HubSpot to join forces with charity: water to grow reach with inbound marketing tactics
HubSpot, an inbound marketing software company, and charity: water, a nonprofit organization bringing clean, safe drinking water to people in developing nations, announced that they are partnering to transform how nonprofits market to donors, fans and potential partners. "Charity: water and HubSpot are both disruptors in our respective industries," said HubSpot CMO Mike Volpe. "HubSpot is changing the marketing industry, and charity: water has fundamentally transformed fundraising for nonprofits with [its] 100% approach to donations. With this partnership, we see a unique opportunity to disrupt nonprofit marketing by pairing the efficiency and effectiveness of inbound with the authenticity and mission of charity: water."
Charity: water CEO Scott Harrison visited HubSpot's headquarters in Cambridge, Mass., to kick off the partnership alongside HubSpot CEO Brian Halligan. Elements of the partnership will include:
"At charity: water we're trying to build a movement of inspired people committed to solving the world water crisis," said Paull Young, director of digital for charity: wate. "We give our supporters a new approach to charity by using 100% of their donations to directly fund water projects and then showing them the impact with photos and GPS. We're big believers in inbound marketing: We pride ourselves on our creative storytelling and do the majority of our fundraising online. Charity: water aims to bring clean drinking water to over 1 million people this year, spearheaded by our largest-ever September campaign. To do that, we need to continuously expand our marketing efforts and our reach, and there's no better way to do that than our partnership with HubSpot."