IBWA Launches “Bottled Water: The Big Picture” at InterBev 2010 Trade Show

YouTube video aims to highlight the bottled water industry’s efforts

The International Bottled Water Association (IBWA) has released a new YouTube video called “Bottled Water: The Big Picture” to provide an informative and educational video for consumers that showcases actions taken by bottled water companies to produce a safe, healthy, high-quality product, improve their products, protect the environment, stand by sound science and safeguard water as a resource for future generations.

“Bottled Water: The Big Picture” debuted on Sept. 23, in Orlando, Fla., at the IBWA Convention and Trade Show, held in conjunction with InterBev, a joint venture between IBWA and the American Beverage Association.

“The video highlights many of the bottled water industry’s initiatives that show that bottled water companies are good corporate citizens, careful producers of quality products, as well as thoughtful stewards of the environment,” said Tom Lauria, vice president of communications for IBWA. “In ‘The Big Picture,’ consumers can see and review many facts, figures and actions taken by bottled water companies to reduce their products’ environmental footprint, conserve water as a resource, and provide refreshing bottled water as a safe, healthy, convenient beverage that people of all ages have come to rely upon, in good times and bad.”

The video is posted on YouTube’s “IBWA Channel.” To view the video, visit http://www.youtube.com/watch?v=LIeR6SoQ84A.

International Bottled Water Association

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