May 31, 2012

IBWA Promotes Importance of Clean, Safe Water in Hurricane Preparedness

IBWA has joined the "Be a Force of Nature" campaign to encourage those in areas at risk for hurricanes to be prepared

Recognizing the importance of having access to safe, clean drinking water, especially in times of disasters and emergencies, the International Bottled Water Assn. (IBWA) is joining the Federal Emergency Management Agency (FEMA) and the National Oceanic Atmospheric Administration in promoting 2012 National Hurricane Preparedness Week, which calls upon Americans in areas of the country vulnerable to hurricanes and severe weather to “Be a Force of Nature.”

National Hurricane Preparedness Week runs May 27 to June 2, and history teaches that awareness and preparation can reduce the impact of a disaster. Families, individuals and businesses that know their vulnerability and what actions to take in advance can lessen the effects of a hurricane.

According to a press release, IBWA understands that consumers must have access to safe, clean drinking water during emergency situations, and the association is proud to join and promote 2012 National Hurricane Preparedness Week  to help spread the word and make its member companies' communities better prepared. 

IBWA recommends several steps to be prepared for a hurricane or emergency:

  • Know your risk. The first step is to understand how hurricanes can affect where you live and work and how the weather could impact you, your family and your coworkers. Check the weather forecast regularly and sign up for alerts from emergency management officials and local TV or radio.
  • Take action. Pledge to develop an emergency plan based on your local hurricane, severe storms and flooding hazards, and practice how and where you will evacuate if instructed by emergency management officials. Post the plan in your home or office where everyone can see it. Learn how to strengthen your home and business against hurricanes. FEMA has created a mobile app that allows you to access important safety tips on what to do before, during and after a hurricane. Understand the National Hurricane Center warning and alerts.
  • Ensure that you have proper supplies ahead of time, including a supply of water. U.S. Department of Homeland Security guidelines encourage all households to maintain an emergency supply of water – at least 1 gal per person per day for three days, for drinking, cooking and personal hygiene – in the event that public drinking water service is interrupted or its safety is compromised during an emergency event. Storing bottled water is a safe, convenient way to ensure you have an adequate supply of water on hand.
  • Be an example. Once you have taken action and pledged, share your story with your family and friends.

More information can be found at or