Entering the Commercial Market: Preventive Maintenance & Service Contracts

March 5, 2015

Wednesday, Sept. 23, 2015

2 to 3 p.m. EDT

Click here to register.

Services such as preventive maintenance contracts add tremendous value to the lifecycle of a commercial water treatment project. Services are also an extremely profitable, recurring revenue stream. This webinar will help you understand the value and structure of a well-designed preventive maintenance program that will help you increase the opportunity for additional sales while locking out your competition. Topics will include must-have components and market specific applications. 


Michael Thompson, president – Applied Management Group Inc.

Michael Thompson is a veteran within the water treatment industry with 26 years of experience. Within those years, he has held many pivotal roles, from dealership management to regional sales management. During his 14-year tenure with the industry leader Culligan Intl., he led numerous franchisees in developing their sales and marketing strategies, as well as developed and facilitated “best-in-class” sales and technical training. He has presented to hundreds of owners, managers, salespeople, service techs and support personnel throughout North America, helping to achieve revenue plans in excess of $29 million per year. He is a Certified Water Specialist VI and a Culligan Master Service Technician. He has received the Emmet J. Culligan Waterfall Award, Culligan Top Manager Circle Award (2000, 2006 and 2007) and Culligan 10-Year Service Award.