Apr 25, 2012

International Bottled Water Assn. Joins Curbside Value Partnership

IBWA and CVP team up to encourage recycling

As past of its goal to provide companies and organizations with a voluntary solution to the need to address recycling rates, the Curbside Value Partnership (CVP) recently announced an addition to its sponsor list: the International Bottled Water Assn. (IBWA).

“Just feet from the curb, Americans make decisions every day about whether or not to recycle,” said David Gill, CVP board chair and global account director at Novelis. “This decision is heavily dependent on their attitudes about recycling and their knowledge of the options available. Pooling resources nationally, we can make a bigger impact on those critical decisions locally. That’s why we’re delighted to have IBWA involved to help our efforts.”

“As part of our commitment to reducing the environmental footprint of the bottled water industry, we are working to get more bottled water containers into the recycling stream,” said Joe Doss, president of IBWA. “We view this as a truly effective way to improve recycling rates for all consumer packaging, not just bottled water.”

IBWA joins the growing list of companies and nonprofits that support CVP, including Alcoa, American Chemistry Council, Ball Corp., BWAY Corp., Crown Holdings Inc., Coca Cola Recycling, Impress USA, Golden Aluminum, Grocery Manufacturers Assn., Keep America Beautiful, Metal Container Corp., Novelis, Rexam, Silgan Containers Corp., Sonoco-Phoenix Inc., Tri-Arrow Aluminum and the Van Can Co.