Lead Generation Marketing Displays

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Jul 9 2020
As states started to reopen, there was optimism we were inching closer to the return of live trade shows and events. We know the important place home…
Jul 1 2020
A few weeks ago, my husband asked if I had seen a new series on Netflix. He could not remember the name, so we pulled up the site and started looking…
May 4 2020
In 2020, lead generation success will be built on a balance of physical and digital. Back in the 1970s, the average consumer in the U.S. saw around…
Apr 1 2020
Have you ever posted on social media about weddings, vacations, an evening on the town at the newest restaurant or attending your favorite concert?…
Mar 5 2020
New homeowners are excellent prospects for water quality products. There are lots of statistics that support this, including results from the 2019…
Feb 3 2020
A little over a year ago, the Lamplight Digital Media team partnered with a client who owns a water treatment dealership in California. They had a…
Apr 29 2019
Although water treatment companies come in all sizes and shapes, they all need new and repeat customers to survive and thrive. As long as you take…
May 1 2017
Generating leads is among the greatest challenges facing water quality dealers. Many dealers excel at installing water softeners, but are not…
Jun 29 2006
It is hard to imagine that an instrument weighing only 2 oz could make ripples in the water industry. The pocket-sized TDS-3 meter from HM Digital,…
Jun 29 2006
Experts say Americans are exposed to hundreds of advertising messages each day. To cut through the noise, companies are constantly coming up with…
Nov 1 2004
If you want to be the water quality dealer of choice in your area, let public relations enhance your brand. Eighty percent of the top 5,000…
Sep 2 2004
Marketing pros often explain the difference between advertising and publicity as “Advertising is what you pay for, and publicity is what you pray for…
Apr 29 2004
Everyone knows the unforgettable line from the hit film Jerry Maguire, “Show me the money.” When it comes to marketing products and services, what…
Mar 31 2004
Whether it’s an iron or nitrate problem or a residential or industrial issue, Mark’s Water Treatment has serviced its area for 10 years. In January,…
Feb 12 2004
Cause-related marketing has become a cornerstone of corporate social responsibility, which is about aligning business success with support for the…
Nov 21 2003
When a potential customer expresses interest in a company's product or service--whether it's by completing a website form, calling an 800 number or…
Nov 18 2003
The area in which I live has in the past five to 10 years become very overcrowded. Even though our old roads do not support it, new housing and…
Jul 22 2003
Having enough leads allows you to attract and keep great salespeople. Nothing increases recruiting results like being able to say, "We provide the…
Jun 20 2003
Many companies overlook the fact that they are sitting atop an untapped PR gold mine--their own customer base. Through the use of customer success…
Apr 17 2003
Owens Corning, the company that invented the glass fiber, also invented one of the world's most widely recognized corporate logo / tagline…
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