Apr 13, 2017

Protect Plus Targets Lead Crisis

North Carolina company creates municipal water division

lead removal, water treatment, filter, water filter, Flint, water, Protect Plus

Protect Plus, a nationwide supplier of water and air filtration products, announced the creation of a new Municipal Water Division to better service the needs of water municipalities facing the growing lead crisis.

In the wake of the Flint, Mich., drinking water crisis, increased attention has focused on aging infrastructures in cities across the country. The U.S. Environmental Protection Agency estimates as many as 2,000 towns are facing similar problems. As a result, water district leaders are scrambling for a short-term fix while they make plans and adjust budgets to update millions of miles of old pipe.

"We've been getting a lot of calls for our lead-reducing water filters," said John Genter, vice president of Protect Plus Municipal Water Division. "Traditionally, we've sold our lead-reducing water pitchers and faucet mount filters through retail stores, such as Walmart. Recently though, we've been shipping our products to municipalities that provide lead filtration at the tap while they fix the bigger issues. It just made sense to create a division to better serve the municipal buyers. They've got a lot on their plate and we want to make it as easy as possible for them."

Protect Plus is already working with water districts across the U.S., including Cincinnati, Detroit, Milwaukee, Washington, and Providence, R.I., to provide a variety of lead-reduction products certified to NSF Standard 53, including pitchers and faucet mount filters. Protect Plus water filtration products are certified by the Water Quality Association (WQA) and/or NSF, depending on the category.

There are two types of lead found in drinking water: soluble and particulate. In simple terms, soluble lead gets into drinking water from the soil, in ground water or due to industrial pollution. Particulate lead gets into drinking water by flaking off lead pipes or paint. As the U.S. infrastructure ages, old lead pipes leach particulate lead. Even if water leaves a filtration plant with no lead, the pipes between the municipality and the homes can foul the water.