Marketing

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Jul 1 2019
With the tools we have today and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more…
Mar 22 2019
Let’s face it, social media marketing is not a water dealership’s main focus. Your focus is on providing your customers the best water quality…
Mar 22 2019
It goes without saying that women are important members of the water industry and significantly contribute to the advancement of our businesses and…
Feb 25 2019
Does your marketing resonate with women? Are you using the right messaging and the right marketing channels for success?  Women control more than 85…
Dec 28 2018
Have you made your New Year’s resolutions for your business? Each year, business owners have a refreshed outlook on the new year and excitement for…
Content that can help customers answer questions or solve problems is ideal.
Content that can help customers answer questions or solve problems is ideal.
Nov 7 2018
One of the benefits of the disruption economy is that just about anyone with a laptop and a smartphone has the capability to create and distribute…
Apr 26 2018
The water quality industry should position quality water as the cornerstone of a quality life. To be successful, dealers should market that sentiment…
Dec 29 2017
With a career that spans more than three decades, Chuck Minott, owner of Mainely Water, has never worked for anyone. Originally from Maine, he and…
Sep 15 2017
While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good…
Jul 10 2017
Should we be using Instagram? How about Snapchat? Can we make one of those viral videos? Stop! Please, for the love of all things water, stop. Also,…
Jun 16 2017
Registration opened for the 2017 Water Quality Assn. (WQA) Leadership Conference. The event will be held Sept. 12 to 14 at the Rancho Bernardo Inn in…
Apr 27 2017
It has been almost one month since we were in Orlando for the Water Quality Assn. Convention & Exposition, and we keep thinking back to our time…
Mar 30 2017
It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and…
Jan 3 2017
As you begin 2017, will you take time to reflect on your past marketing efforts? What worked? What did not work? Will you keep doing what you have…
Oct 6 2016
Water Environment Federation (WEF) President Paul Bowen launched the new #MyWaterLegacy social media campaign. The campaign will bring attention to…
Sep 28 2016
What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-…
Aug 8 2016
Aquascape Inc. announced the addition of four new team members to its marketing department. The new additions will support brand expansion. “…
Oct 13 2015
As an attendee of many conferences and networking events, I have found that a business card is regarded with pride as a first impression willingly…
Oct 13 2015
It’s no big surprise that customers today turn to the Internet first when looking for information on water treatment—with so much information…
Jul 1 2015
You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “…
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