Marketing

May 9 2022
Every action taken in your business is either a driving force that builds momentum or a cause of friction that slows you down. Consider someone who…
Mar 15 2022
There’s an old story about two footwear salespeople who were sent to a tropical island: After spending a day walking around the island looking for…
Feb 4 2022
Panic Marketing. It is what happens when you have to get out a marketing piece or an eBlast at the last minute. Sure, we marketers are nimble and can…
Dec 8 2021
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and…
process focused marketing
Image credit: Urupong / stock.adobe.com
Dec 1 2021
Marketing today has been evolving rapidly, especially so in the last 18 months. This calls for a different mindset. This generation has less brand…
Nov 30 2021
The new 2021 Water Quality Association (WQA) Consumer Opinion Study provides valuable information that dealerships can use to structure their…
Sep 30 2021
In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Dale "DataDale" Filhaber, president for…
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