Marketing

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Content that can help customers answer questions or solve problems is ideal.
Content that can help customers answer questions or solve problems is ideal.
Nov 7 2018
One of the benefits of the disruption economy is that just about anyone with a laptop and a smartphone has the capability to create and distribute…
Apr 26 2018
The water quality industry should position quality water as the cornerstone of a quality life. To be successful, dealers should market that sentiment…
Dec 29 2017
With a career that spans more than three decades, Chuck Minott, owner of Mainely Water, has never worked for anyone. Originally from Maine, he and…
Sep 15 2017
While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good…
Jul 10 2017
Should we be using Instagram? How about Snapchat? Can we make one of those viral videos? Stop! Please, for the love of all things water, stop. Also,…
Jun 16 2017
Registration opened for the 2017 Water Quality Assn. (WQA) Leadership Conference. The event will be held Sept. 12 to 14 at the Rancho Bernardo Inn in…
Apr 27 2017
It has been almost one month since we were in Orlando for the Water Quality Assn. Convention & Exposition, and we keep thinking back to our time…
Mar 30 2017
It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and…
Jan 3 2017
As you begin 2017, will you take time to reflect on your past marketing efforts? What worked? What did not work? Will you keep doing what you have…
Oct 6 2016
Water Environment Federation (WEF) President Paul Bowen launched the new #MyWaterLegacy social media campaign. The campaign will bring attention to…
Sep 28 2016
What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-…
Aug 8 2016
Aquascape Inc. announced the addition of four new team members to its marketing department. The new additions will support brand expansion. “…
Oct 13 2015
As an attendee of many conferences and networking events, I have found that a business card is regarded with pride as a first impression willingly…
Oct 13 2015
It’s no big surprise that customers today turn to the Internet first when looking for information on water treatment—with so much information…
Jul 1 2015
You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “…
Feb 12 2015
Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-…
Feb 2 2015
SOS Hydration Inc., makers of a hydration drink mix, announced today Fiji Water co-founder Doug Carlson will join the board as its chairman.…
Jan 8 2015
Startup company Fred Water announced that its Kickstarter campaign sold more stainless steel water bottles than any other company in crowdfunding…
Oct 29 2014
When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-…
Oct 28 2014
Bluewater announced that it launched a library of instructional videos to help customers using its appliances. The short films, available on…
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