Nov 27, 2012

Nestlé Pure Life Donates Water to Texas Youth Football & Cheer League

Donation made to encourage participants to stay health and hydrated

nestle pure life_texas football donation

In Texas, football and those Friday night lights are true to people’s hearts – but the importance of hydration may not always be on the top of the mind. Representatives from Nestlé Pure Life recently visited a local Texas youth and football cheer practice to help inspire the coaches and parents to make healthy choices for their families and join the Nestlé Pure Life Hydration Movement. To encourage the kids to drink water and stay hydrated during practice, the company donated more than 12,000 bottles of water to the league.

“It’s extremely important for them to stay hydrated,“ said Chanda, parent and league president, about her players. “We start football in late July, when the temperatures in Texas can be upwards of 105°.”

A recent study showed that 64% of school-aged children were dehydrated before they left for school. Parents can help their kids learn healthy hydration by encouraging them to grab water instead of sugared beverages. To maintain proper hydration, kids need to get into the habit of drinking water throughout the day, and this is especially necessary during exercise.

“Whatever sport you play, as you know, physical activity makes your body lose water. So it’s really important to make sure you drink water before, during and after exercise,” said Maude Ancone, brand manager for Nestlé Pure Life. While not part of the usual Hydration Movement program, Nestlé Pure Life surprised the league with a donation of bottled water to help inspire them to stay hydrated all season long and make a healthy change.

For the past two years, Nestlé Pure Life has asked families to make a pledge to swap one 12-oz sugared beverage with water every day for a year. To date, more than 124,000 families have participated.