Jun 28, 2011

New IBWA Videos Aims to Dispel Myth About Bottled Water

"From Tap to Bottled Water" features tour of plant to show steps involved in creating bottled water

The International Bottled Water Assn.’s (IBWA) consumer website, www.bottledwatermatters.com, released a new YouTube video, “From Tap to Bottled Water,” that dispels a myth repeated by some anti-bottled water activists that bottled water that comes from municipal water sources is just tap water in a bottle. In the video, a teenager conducts a tour of a bottled water plant that shows viewers the many steps necessary to turn municipal tap water into a finished, purified bottled water product. She encourages viewers to decide for themselves if it is just tap water in a bottle. To view “From Tap to Bottled Water” click here.

“This video takes viewers through the many additional steps undertaken to treat municipal water so that it can packaged and labeled as purified bottled water,” said Tom Lauria, IBWA’s vice president of communications.

“Some anti-bottled activists, politicians, educators and even comedians make various incorrect statements about municipally sourced bottled water, making it sound as if these bottles are filled from a garden hose,” Lauria said. “This is absolutely not the case. Tap water that is used to make purified bottled water undergoes several treatments, such as being prefiltered [and] treated with reverse osmosis, ultraviolet light, one-micron filters and ozonation before the water is placed in sanitary, recyclable containers and factory-sealed for consumer protection and safety.”

According to IBWA, the entire bottling process is closely monitored for optimal safety and quality levels, and a final step involves testing the purified bottled water for any residual contaminants after the product is packaged.

“This video clearly rebuts claims by anti-bottled water critics and it plainly shows that municipally sourced bottled water is very different from tap water in a bottle,” Lauria said. “And I think consumers will be reassured that the product they are drinking has undergone the additional steps and that they are getting true value for their money spent.”