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Pacific Ozone announced the release of a new identity and logo for the company’s industrial ozone business.
Over the past year, Pacific Ozone has been undergoing a quiet transformation, upgrading all aspects of the firm’s operations, materials management, sales, marketing and engineering. Several key personnel have been added in 2007, including a new materials management team, two sales people for the US and Canada, an electrical engineer and a senior marketing executive.
The marketing team has been working on several fronts over the past six months to upgrade the image and increase the visibility of Pacific Ozone. This work began with a new look and feel to all marketing communications. The cornerstone of this effort is the creation of a new logotype for Pacific Ozone. The new logo refers to the four basic elements of complete ozone systems: oxygen/feed gas preparation, ozone generation, mass transfer and control and monitoring.
Chris Rombach, President of Pacific Ozone commented, “The new logo graphically reflects the course that we are plotting for our company: to be the leading provider of complete, integrated ozone systems. As the ozone industry matures, it is attracting new customers from large, mainstream companies. This client base prefers complete integrated systems sourced from a single point of origin. Rombach added, “Our new message defines our permanent goal, to be the most trusted source in our industry.”
The new logo is being integrated into a variety of communication vehicles: the new corporate capabilities brochure, website and tradeshow booth. All of the marketing materials will be revised within the next six to nine months.