Nov 05, 2014

P&G & Walmart Canada Campaign for Clean Water

P&G sends powdered water purifiers to communities in need

Jason Priestley, Water, Canada, Campaign, Drinking Water

Canadian actor Jason Priestley has joined P&G and Walmart Canada in a campaign to raise awareness in combating the global clean drinking water crisis.

Since April 2014, P&G has donated more than 15 million days of clean drinking water to communities through a program in which money from the purchase of participating P&G products at Walmart Canada will go toward communities in need. 

This November, P&G and Walmart Canada’s clean water program said it will donate one day of clean drinking water for every participating P&G household product purchased in Walmart stores or online at The hope is that this will help the program get closer to its goal of providing at least 25 million days of clean drinking water by March 31, 2015.

Priestley recently visited rural batey (sugar worker) communities in the Dominican Republic to help oversee P&G Children’s Safe Drinking Water Program, the nonprofit effort that the P&G and Walmart Canada clean drinking water initiative supports.

“As a dad and clean water advocate, it was heartbreaking to witness the need first-hand, but it also inspired me to continue to support this life-saving initiative,” Priestley said. “Clean water provided through the Children’s Safe Drinking Water Program has been helping to save lives for over 10 years and is crucial to the future of many in the developing world. Socially minded Canadians can help too by simply purchasing some of their favorite participating P&G household products at Walmart in the month of November.”

Part of the Children's Safe Drinking Water Program is the distribution of P&G Purifier of Water packets, a powdered water purifying technology developed by the company to help reduce sickness and death resulting from drinking contaminated water. One packet can treate 10 liters of water. 

“With the clean drinking water initiative, it’s easy to make a positive, measureable impact on the lives of those in need,” said Lee Tappenden, chief merchandising officer for Walmart Canada. “Canadians can support the campaign just by doing their regular weekly shopping for their families.”

“For a decade, P&G water purification packets have been a simple, life-changing solution, and now it is easy for Canadians to join in our goal to save one life every hour by 2020,” said Allison Tummon-Kamphuis, P&G Children’s Safe Drinking Water Program leader. “Whether it’s a village in rural Dominican Republic, a school program in Kenya, or flood relief in Cambodia, we are committed to helping children and families affected by the global clean drinking water crisis.”