Feb 06, 2014

Poland Spring Outsells Beverage Brands in Northeast

Sales of Poland Spring brand water in the New York metropolitan area topped $506 million in 2013

Poland Spring Sales Packaged Beverages Northeast Connecticut New York Mass.

New Nielsen data from 2013 of packaged beverage sales across retail channels indicate that Poland Spring brand water, the leading product of Nestlé Waters North America, is the best-selling beverage in the New York tri-state area. In addition, it is a bestseller across major Northeast markets, including Boston; Albany, N.Y.; and Hartford/New Haven, Conn.

In 2013, sales of Poland Spring brand water in the New York metropolitan area topped $506 million. In dollars, this represents 35% greater sales than the Coke brand (including all flavors, diet and other variants), and more than double the sales of the Pepsi-Cola brand (including all flavors, diet and other variants).

In terms of overall sales volume for the year, Nielsen reports that bottled water was the only beverage category to show an uptick in New York. Though a growing number of consumers have been switching from soft drinks to water for some time, New York City’s anti-soda and sugary juice campaigns are frequently cited as reinforcing this ongoing trend. Already, bottled water outsells carbonated soft drinks in grocery stores in 16 major markets, with New York, Boston, Miami and Los Angeles in the top 10, according to Nielsen.

Distributed exclusively in the Northeast, Poland Spring comes only from natural spring water sources in Maine.