Print Lives On

These days, topics like company websites, social media and search engine optimization tend to dominate discussions about advertising and marketing – the days of the phone book are over and the Web is where it’s at.

Although many dealers have turned away from phone book advertisements, it does not mean that all traditional marketing tactics are done for. In one of last month’s blogs, I discussed how important word of mouth is to many dealers. Additionally, there are still print advertising avenues that continue to show results.

This has proven true for West Carolina Water Treatment, Water Quality Products’ December dealership of the month. Although word of mouth and the company website are key components for the company’s marketing, it also has found some unique ways to advertise in print. “We do some local print media, like sponsoring menus, and little things like that actually do generate some business,” said co-owner Dennis Warwick. “It’s relatively inexpensive and it maintains your local presence.”

What are some of the “little things” that have helped generate leads for your company? Let us know in the comments below or e-mail us at [email protected].

Kate Cline is editor-in-chief of WQP. Cline can be reached at [email protected] or 847.391.1007.

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