Providing Service to Rural Customers

Mast Water Technology, Water Quality Products’ featured dealership for June, may be located in Platteville, Wis., but its service area covers parts of Wisconsin, Illinois and Iowa – a large geographic area that Vice President and General Manager Travis Mast says presents one of the company’s greatest challenges.

“We cover a huge geographic area just because the population center isn’t there,” Mast said. “Some days we have as much as a 50- to 60-mile stretch of area we cover trying to get to smaller, local towns that may only have a couple hundred people in them.” Adding to challenge, he said, are rising fuel costs and the area’s harsh winters.

Despite the problems the large service area presents, Mast said he enjoys working with customers in these rural locales and small towns. “We deal with customers who are farmers or rural townspeople, and they’re fair and honest people, so we don’t have many hassles,” he said.

If your dealership covers an especially large or rural service area, what are your tips for managing day-to-day business and service calls? Tell us in the comments below, or send us an e-mail at

If you know of a dealership that you think should be featured on, let us know  just fill out our easy-to-use Nominate a Dealer form. Self nominations are accepted.

Kate Cline is editor-in-chief of WQP. Cline can be reached at or 847.391.1007.

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