Sep 17, 2012

RainSoft Promotes Andrew Palframan

Palframan promoted to senior vice president and general manager of RainSoft

RainSoft Andrew Palframan Water Treatment Systems

Andrew Palframan was promoted from vice president to senior vice president and general manager of RainSoft. He will continue to report to Cal Stuart, president and CEO of Aquion Inc., the parent company of RainSoft.

Palframan has been instrumental in RainSoft’s success throughout his more than 20 years of progressive responsibility with the company. He initially developed a partnership with The Home Depot, and recent marketing efforts include an expanded lead generation arrangement that has helped drive retail sales over $250 million since the partnership was formed  in 2006.   

Earlier this year, Palframan introduced a marketing-driven Purely Better Business dealer program with multifaceted product, sales and service support that included the debut of the industry’s first iPad app. He also is credited with implementing the company’s ISO 9001-2000 quality system.

“Andy’s promotion recognizes the outstanding job he has done in supporting and growing RainSoft’s dealership network," said Stuart. “Andy’s leadership and focus on dealer value proposition, brand loyalty and customer satisfaction have been instrumental in establishing business momentum with existing RainSoft dealers and also attracting new dealers to the RainSoft business.”

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