RainSoft Targets Dealer Prospects at Aquatech

RainSoft’s vice president and general manager said now is the time for dealers to act

RainSoft Water Quality Ass. Aquatech 2013

RainSoft will place an emphasis on new dealer prospects at WQA Aquatech USA 2013, held April 2 to 5 at the Indiana Convention Center in Indianapolis.

With the water treatment business showing tremendous gains in the last year, and RainSoft continuing to expand its industry sales and marketing efforts, Andrew Palframan, RainSoft’s vice president and general manager, said now is the time for dealers to act.

“It certainly is an exciting time for our industry and at RainSoft. We have the products, services and solutions that our customers want and we’re planning to expand upon that success. I think 2013 has a lot of potential to be a remarkable year,” Palframan said.

Since forming a partnership in 2006, the in-store lead generation program with the Home Depot throughout the U.S. has yielded retail sales in excess of $250 million. The new iPad app and credit financing programs were introduced in the second half of 2012. The app puts the latest technology in the hands of dealers for quick, in-home touch screen presentations. Dealers also can access important water quality information, videos, savings and ROI calculations, and more.

The company's new financing methods include a private-label credit card program. Company representatives will explain these benefits and other advantages of being a RainSoft dealer in presentations at the show, and give everyone a chance to see the new salt-free residential water treatment system on display in the booth. 

Featuring Pentair CrossCharge technology, the Hybrid DI water conditioning system offers consumers great-tasting, bottle-quality water throughout the home. It also provides the filtering treatment benefits of a reverse osmosis system combined with the hardness removal of a water conditioner. Since this system treats water without salt, there is no chloride discharge.


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