May 16, 2012

Residential Water Treatment Shows Major Growth in Developing World

Verify Markets recently released the "Analysis on Select Global Residential Water Treatment Market" 2012 report

The global residential water treatment (RWT) market is very dynamic, generating revenues of over $9 billion in 2011, according to a report released by Verify Markets. The RWT market varies by country and region. North America and Western Europe are mature markets, while Asia, Latin America and Eastern Europe are fast-growing markets.

In 2011, some of the largest markets were Japan, U.S., China, Russia, India, Germany, France and South Korea. Most of these markets are dominated with local market participants and are very fragmented, the report noted.

The South Korean market is expected to grow at a compound annual growth rate of more than 6% through the forecast period. Several companies sell and rent water treatment systems in South Korea and. According to the report, several multinational companies are looking to enter the South Korean RWT market.

The Chinese RWT market is expected to show tremendous growth with no signs of slowing down. Poor water quality, rising incomes and improved consumer awareness are driving the market in China. 

The Indian RWT market also is expected to show a double-digit growth rate through the forecast period. Historically, UV technology has been popular in India. However, with several new entrants, the market dynamics seem to be changing.  

The Russian market generated revenues of more than $300 million in 2011. The Russian RWT market is dominated by local participants. The popular technologies used for the under-the-sink segment include carbon/multistage filtration, reverse osmosis and ultraviolet. Reverse osmosis is the dominant technology for under-the-sink systems in Russia.

The Brazilian market was the largest market in Latin America, with estimated revenues of more than $200 million in 2011. The Brazilian market is dominated with local companies like Lorenzetti S.A., Impac, Europa and Hoken.

The Western European market was hit by the economic recession and showed slow growth. Point-of-entry (POE) systems and pitchers are highly popular in this region. Key players in Western Europe include Brita and BWT, among others.

This detailed study provides revenues and market share analysis by individual segments like POE systems, point-of-use (POU) countertop systems, POU under-the-sink systems, pitchers, faucet-mount systems and replacement filters. It also includes quotes by key industry participants that were captured during the interview process. This study provides detailed analysis for more than 25 countries.

A complete analysis of select markets within the global RWT market can be obtained at