Sales Training
Jan 26 2018
As the economy continues its recovery, we are seeing more dealers who want to take advantage of the opportunity to grow their sales departments. One…
Mar 2 2017
By the time you read this, we will know whether the New England Patriots or the Atlanta Falcons won Super Bowl LI. As I write this, that part of…
Sep 23 2014
Responding to the water treatment industry’s need for greater technical sales-training offerings, the Water Quality Assn. (WQA) has added a new Sales…
Jul 9 2013
Grundfos hosted more than 200 sales representatives and distributors for the domestic and commercial buildings market at its Kansas City, Kan.,…
Feb 24 2012
Minding the numbers leads to success in the water treatment industry
When I got into the water business, the unanimous sense was that I was lucky to…
Nov 4 2011
Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content.…
Oct 26 2011
I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product…
Oct 26 2011
It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the…
Jul 15 2011
Some dealers build discounts into their marketing strategies and expect a discount in every presentation. Others have a strict no-discount policy.…
Jun 1 2011
Why do customers expect discounts? You may think the answer is simple: They want to save money. The truth, however, is that there are many more…
May 31 2011
An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they got…
May 31 2011
It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as…
May 31 2011
Mike Guidara, president and founder of Truckee Meadows Water Systems Inc. (TMWS) in Reno, Nev., got his start in the water industry more than 25…
Apr 13 2011
I am writing this article at the end of a week that saw record blizzards paralyze large sections of the country. I asked one of my coaching clients…
Mar 29 2011
The start of a new year is a great time to examine our business life as well as other aspects of our lives. I want to encourage you to set your…
Jun 28 2010
There is a big market in our industry that many of us miss. Other industries thrive on it. It is the replacement market. Some of us feel that if a…
May 28 2010
In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That is why…
Apr 26 2010
Don’t look now, but marketing water equipment has changed again. It is not enough to have a website or blog. It is not enough to put your Web address…
Apr 2 2010
Times have never been better for recruiting great salespeople. Unemployment is higher than it has been and that means more people are looking for…
Feb 8 2010
Related search terms from www.waterinfolink.com: sales, business, dealers
One of the most difficult things for water equipment dealers is to find and…
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