As the economy continues its recovery, we are seeing more dealers who want to take advantage of the opportunity to grow their sales departments....
Sales Training
Sep 23 2014
Responding to the water treatment industry’s need for greater technical...
Jul 9 2013
Grundfos hosted more than 200 sales representatives and distributors for...
Feb 24 2012
Minding the numbers leads to success in the water treatment industry
When I got into the water business, the unanimous sense was that I was...
Nov 4 2011
Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content...
Oct 26 2011
I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product...
Oct 26 2011
It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the...
Jul 15 2011
Some dealers build discounts into their marketing strategies and expect a discount in every presentation. Others have a strict no-discount policy...
Jun 1 2011
Why do customers expect discounts? You may think the answer is simple: They want to save money. The truth, however, is that there are many more...
May 31 2011
An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they...
May 31 2011
It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as...
May 31 2011
Mike Guidara, president and founder of Truckee Meadows Water Systems Inc. (TMWS) in Reno, Nev., got his start in the water industry more than 25...
Apr 13 2011
I am writing this article at the end of a week that saw record blizzards paralyze large sections of the country. I asked one of my coaching...
Mar 29 2011
The start of a new year is a great time to examine our business life as well as other aspects of our lives. I want to encourage you to set your...
Jun 28 2010
There is a big market in our industry that many of us miss. Other industries thrive on it. It is the replacement market. Some of us feel that...
May 28 2010
In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That...
Apr 26 2010
Don’t look now, but marketing water equipment has changed again. It is not enough to have a website or blog. It is not enough to put your Web...
Apr 2 2010
Times have never been better for recruiting great salespeople. Unemployment is higher than it has been and that means more people are looking for...
Jan 19 2010
Related search terms from www.waterinfolink.com:...
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May 25 2018
Welcome to the first episode of Talking Under Water: One water, one podcast. In this episode, your hosts...
May 25 2018
The Hampton Roads Sanitation District (HRSD) launched a pilot project to pump treated wastewater into the Potomac Aquifer in Suffolk, Va...