Seminars

Apr 10 2012

The National Ground Water Assn. (NGWA) will offer “Public Water Issues: A Conference for Communities, Contractors and Consulting Professionals,”...

Feb 5 2008

One of the most common problems employers face today is finding and keeping employees on staff who are the right fit for a particular job position...

Aug 29 2007

The trick to having a successful career in the water industry, whether you are an owner or a salesperson, is to not retire until you actually...

Apr 25 2007

Increasingly, salespeople in our industry seem to be convinced that most couples won’t buy on the first visit—that we need to give them time to...

Jan 4 2007

As we have met dealers around the country, we have come across several off-the-wall lead generation techniques. These new ideas demonstrate what...

Jan 4 2007

Whether or not we’d like to admit it, we are a competitive society. Competition surrounds us in everything we do, and we’re always looking for...

Dec 4 2006

Well, it’s official: The red-hot economy of the last few years is slowing; it had to happen eventually. Unemployment rates are rising, interest...

Nov 30 2006

Similar to other industries, education for water professionals is an ongoing process. From advancing with the Water Quality Association’s...

Nov 2 2006

As part of our company’s research into sales and marketing techniques that work in today’s markets, we conducted a survey of water equipment...

Oct 5 2006

Judo and Jujitsu revolutionized self-defense by using the opponents’ strength and momentum as a tool to control them. We believe there is a...

Aug 24 2006

Many dealers tell us that a strange thing sometimes occurs when they hire a great salesperson. They say that over time, if a salesperson becomes...

Aug 1 2006

Doing good and feeling good are not always one in the same, and knowing the difference can improve your business. Doing good actually...

Jun 29 2006

Usually our articles are on tips and techniques to sell more. This month, however, we want to talk about happiness—because we believe that simply...

May 31 2006

A high employee turnover rate will hurt any business. This article will discuss the things you can do to increase your chances of keeping...

May 19 2006

Water Quality Products invited Peter Censky, executive director of the Water Quality Association, to share his thoughts on the recent WQA...

May 3 2006

Many dealers tell us they can’t find good salespeople. The truth is many companies are not competitive or current in the marketplace, thus they...

May 3 2006

WQA Aquatech USA 2006 definitely lived up to its title, “The Water Opportunity Show.”

The show brought together many old and new faces....

Apr 7 2006

Over the last 20 years, consumers have changed dramatically. Yet, many water equipment dealers are still selling the way their fathers did. The...

Mar 1 2006

We recently spoke at the national convention for EcoWater Systems in Tucson, Ariz. At the dinner, a dealer asked us: “What is the common...

Feb 1 2006


The Water Quality Association is gearing up for another successful trade show this year. WQA Aquatech USA 2006, The Water...