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Ice Mountain teams up with marathon runner Josh Cox to hydrate half-marathon participants
Ice Mountain Brand 100% natural spring water helped keep runners hydrated as the official bottled water sponsor of the XSport Fitness Rock 'n' Roll Chicago Half Marathon presented by HumanaVitality. Runner Josh Cox joined the Ice Mountain team in Chicago to motivate first-time and seasoned runners.
Cox joined the Ice Mountain team at the Health and Fitness Expo on July 19 and 20 at McCormick Place, just minutes from downtown Chicago. Cox, the American record holder in the 50K, four-time U.S. Olympic Trials qualifier and three-time U.S. National Team member, shared his training advice and personal quest for constant betterment with consumers, arming them with information to help them perform at their best from training, to race day, through recovery. Cox also invited runners to consider their own stories by encouraging participants at the expo to share their quests for personal betterment on running bibs at the Ice Mountain booth.
Cox has logged many miles though the city of Chicago and along portions of the Rock 'n' Roll Chicago course, so he knows about the importance of consistent hydration through each mile marker. "Anyone who has put in the miles on the Chicago lakefront during the summer months will tell you the most important factor to a successful run is staying properly hydrated — not just while training, but before and after, as well," Cox said.