State of the Industry 2011

An assessment of the water treatment industry

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

The 2011 State of the Industry survey provides a detailed assessment of the water quality industry. Different market dynamics were studied, including professional and business demographics, budgeting and purchasing involvement and expenditures, industry resources utilized, and importance of industry topics.

The survey was e-mailed to a random sample of 6,350 Water Quality Products subscribers, and 160 surveys were completed (2.5% response rate).

More than half (51%) of the respondents stated they have a primary job function of executive management at their companies; an additional 21% have a marketing and sales function, followed by engineering with 18% and service with 10%.

Nearly one-third (32%) of the respondents said they have been in the water quality industry between 20 and 29 years, while another 32% said they have been in the industry for more than 30 years.

More than one-third (35%) of respondents identified their principal activity as dealer/contractor. Another 31% said they were manufacturers/suppliers, followed by distributors/wholesalers with 16%, specifying engineers with 15% and plumbing/heating/air conditioning with 6.5%.

Water Quality Products is committed to keeping our readers informed and up to date with current industry issues, and we will continue to research and report on the current state of the industry throughout the year.

To view the 2011 State of the Industry report, please click on the link to the PDF below.

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